Well-being for culture

One of Novellini’s goals is to instil a new sense of civic responsibility, a sense of belonging to the region and to one’s roots.

A goal which was also set by the UN in its Agenda 2030 of Sustainable Development Goals (SDGs). Culture is, in fact, a theme running through the 17 goals, both in terms of knowledge, intellectual development and enhancement of the natural and cultural heritage of cities and regions.

“Culture is what we do when we are not required to do something: it is a state of mind that turns into a habit and elevates a population into an organisation… culture is not just knowing; it is knowing how.”

Barbara Novellini

On this basis, we work to maintain a dialogue between business, culture and the region, in which every party is committed to the country’s sustainable future.