Mission and values


With our enthusiasm, teamwork and values, we aim to improve the lives of everyone in the world in search of excellence for their homes and families. We aim to do this by using the best technologies, further enhanced by passion and intellectual involvement, driven by a quest for beauty in all that we do.


To be the reference point for excellence in bathroom furnishings and to be the most innovative company, offering better products and better services. To thus grow and become a leader throughout the world, creating value for the resources involved in our operations and for our region.


Our core values are a passion for excellence - meaning a love of beauty and fine workmanship - and ethics - meaning long-term worth through sustainability, transparency and valuing people. We want to put people and their quality of life at the centre of our choices, ever driven by a passion for what we do.